Project:
MO&Co. × Moomin
MO&Co. × Moomin – Animated Commercial Series
I worked on a series of short animated commercials created for the collaboration between fashion brand MO&Co. and the beloved Moomin characters, promoting their new clothing collection.
The project consists of three separate animated films, each around 15–20 seconds. I was responsible for rough animation as well as cleanup and colour, helping bring the characters and playful moments of the campaign to life.
The animations combine expressive frame-by-frame character animation with a light, whimsical tone that reflects the spirit of the Moomin world while highlighting the style of the collection.
Project:
Strike - The Ink Black Heart
A BBC series Strike: The Ink Black Heart, is an adaptation of novels written by J.K.Rowling under the name Robert Gilbraith. The series features a unique blend of live-action and 2D animation.
I had this great opportunity to work with talented artists from Studio Orca, where my responsibilities included cleanup, inbetweening and colouring these animation sequences, ensuring smooth transitions and maintaining the visual integrity of the animation.
IBH_EP01_3
IBH_EP01_4
IBH_EP01_2
Project:
Ami Paris CNY 2026
A warm and playful 2D animation project I worked on for Ami Paris, celebrating the Year of the Horse.
The animation features embroidery and stitch inspired textures, bringing a handcrafted feel and gentle storytelling to the piece.
I was responsible for the rough animation and colour, working closely with director Zheng Hao, focusing on expressive movement and texture driven motion to support the narrative and overall tone. It was a joyful process translating the visual concept into animation and helping bring this charming story to life.
Project:
B&B Italia - CNY 2026
Created for B&B Italia to celebrate Chinese New Year 2026, this animation uses dice as a playful visual element, with each roll transforming into one of the brand’s chair designs. The piece centres on seamless transitions and continuous flow, blending a sense of festivity with a refined, contemporary aesthetic.
I worked on the rough animation and colour, focusing on timing, movement, and transformation to ensure each morph feels smooth, precise, and visually cohesive.
Project:
Grotto - Why Italy
The film tells the story of Italian leather craftsmanship and the heritage behind the materials used in Grotto’s bags.
The characters and line work were designed with a yarn-like texture, which made the animation process especially fun and experimental.
I worked on the rough animation and part of the colouring, helping shape the movement, timing, and overall flow of the piece, while staying true to the tactile, handcrafted feel of the visuals and bringing warmth to the animation.
Project:
TOP TOY - FOFO PV
A PV for TOPTOY’s new IP FoFo.
Collabrating with 鱼肚白 animation studio, I contributed to the rough animation, cleanup, and colour, bringing energy and personality to the character animation while keeping the motion clean and smooth.
Project:
Earth Warning PV
Earth Warning is an upcoming Chinese anime that follows Xi Guang, an alien who goes undercover on Earth as a student to find out about humanity’s strength.
I worked on the promotional short for the anime, contributing to rough animation, tiedown, cleanup, and colour. The promo introduces the playful concept and comedic tone of the series, while showcasing lively character animation and expressive storytelling.
Project:
David & Lucy Music Video
David & Lucy - A music video for Lil ghost - Wang Linkai
Directed by Animate_Jack
I joined the amazing team in December 2024, assisted with rough animation, cleanup and shading for several shots. Here are the content I've worked on and a part of the final version.
Project:
TBH CNY 2026
A 2D animation created for TBH’s Chinese New Year 2026 campaign.
I worked mainly on the rough animation, focusing on several horse walking cycles and helping support the festive tone of the piece
Project:
ROBOROCK × Shanghai Animation Film Studio TVC
This TV commercial was created for the collaboration between Roborock and the Shanghai Animation Film Studio, promoting a new floor cleaning product. The animation features iconic characters from Journey to the West animation, including Monkey King - Sun Wukong, his master, and his companions, blending a modern product with a classic Chinese tale.
I contributed rough animation for two shots, as well as cleanup and colour for the selected shots.
Project:
Shanghai Tang
Shanghai Tang: 30th Anniversary Animation – Chapter 3
Directed by Zheng Hao
I worked as a 2D animator on Chapter 3 of this animation series, created to celebrate Shanghai Tang’s 30th anniversary.
The animation depicts a character opening a mysterious jewelry box at a banquet, where the fairies inside present her with her favourite earrings.
Here are the rough animation I created and the final version.
Project:
EXEL Composites
Exel Composites: Three Little Piggies
I worked as a cleanup and color artist on this 2D commercial, collaborating with the Studio Orca team.
Here are the clean-up work I created and the final version.
Project:
Genshin Impact Fan Animation PV
An animated PV created for the Genshin Impact Birthday Celebration 2025 by 不写实 Bursis.
I contributed to the colouring and had the chance to work alongside a talented team. This project also gave me the opportunity to learn and work with Clip Studio Paint along the way.
Project:
Honor Of Kings
10th Anniversary Animation
This project is a hybrid 2D/3D animation created for the collaboration between Honor of Kings and the Sanxingdui Museum in celebration of the game’s 10th anniversary. The animation showcases a series of new skins inspired by animal figures found in Sanxingdui bronzeware.
My contributions included 2D rough animation, tiedown, and a part of the clean up and color. I worked closely with the team to ensure the movement and visual style aligned seamlessly with the fusion of ancient cultural aesthetics and game art design.
Project:
Longines - CVD Campaign
For Chinese Valentine’s Day 2025, Longines collaborated with Modern Weekly Style to create a series of three romantic animated shorts, each telling a love story inspired by one of its iconic timepieces. I worked on the animation featuring the Primaluna watch, contributing to the rough animation, clean-up, and colour.
The campaign explores the deep connection between time and love, the films show how every moment becomes a memory, and how a watch can stand as both the recorder and witness of lover’s shared journey.
Project:
Kappa Animated Loop
This animated loop was created for the 2023 Kappa x Feinaki Animation Week collaboration. I was responsible for the direction, visual style, and rough animation.
Project:
How To Rob A Bank
This Netflix crime documentary marked my first step into the industry after graduating from LCC. I worked with the brilliant team at Studio Orca, contributing to layout and 2D animation to help bring the story of the "Hollywood Bandits" to life with cinematic visuals and narrative-driven animation sequences.
Project:
Vivo s18
I co-directed this traditional Chinese-style animation alongside artists Ke Ren and Yuxin Zhao for the launch of vivo’s S18 smartphone. Inspired by classic landscape painting, the film features flowing mountains, rivers, flowers, jade, and boats in vibrant visuals.
In addition to co-direction, I was responsible for storyboarding, animation, and some compositing, helping bring this poetic and colourful world to life.
Project:
Rokid AR Lite
Rokid AR Lite commercial
I was commessioned by Ningbo Laidoulaile to create a 10 seconds animation for their new product.
Here are the process from styleframe design, rough animation, cleanup...to the final version.
Project:
Argentum Perfume
This poetic commercial blends motion graphics with hand-drawn animation to capture the ethereal essence of Argentum Perfume.
I contributed frame-by-frame animation to some of the shots, adding a tactile, expressive quality that complements the overall visual style, helped bring a more organic and fluid touch to the final piece.
